The rapid development of digital printing has also aroused the attention and follow-up of traditional printing enterprises. Based on the completion of traditional printing expansion, the Beijing yatchang group has quickly and decisively invested digital printing equipment, established digital printing bases in Shanghai Zhangjiang Industrial Park, Beijing Hualian, Shanghai boundary dragon and Qi Liang Haide. People's daily, China business and other large printing enterprises are also eager to set up a digital printing industry department to wave digital printing.
From the point of view of equipment, the input of digital printing equipment is still high, about 2 million to 5 million yuan, and the cost of electronic ink and color powder is also expensive, the replacement and maintenance cost of electronic sprinkler and laser scanning device, electrostatic photosensitive drum and other hardware is also very expensive. Therefore, from the short and medium term printing market and digital printing technology, digital printing projects belong to medium and long-term projects. If combined with traditional printing can effectively shorten the input output cycle, it will take at least 3 years to recover the cost of investment.
1. digital printing demands higher and more comprehensive talents.
There are similarities and differences between digital printing and traditional printing. The core of digital printing is the need for powerful digital information processing software and production control software to complete the rapid processing of information. Therefore, its demand for talent structure is higher than that of traditional printing. The operator of the digital printing equipment should also be familiar with the software such as Photoshop, IIIustrator, PageMaker, InDesign, Fang Zheng Fei, Fang Zheng fluent, and also have a more thorough understanding of the way of post printing. With the expansion of business, they even need to know the knowledge of trademarks and packaging, and basically belong to the typical compound talents. At present, this kind of talent is very scarce and rare. It is not easy to train such talents. There are no current textbooks, teachers and practice bases for the electronic publishing and computer art major and printing major of each university. The training of compound high-quality talents is one of the bottlenecks in the development of digital printing, and it takes a certain time and environment to break through.
2. digital printing requires the use of more scientific business philosophy and management mode to develop a broader market.
The management concept and management mode of digital printing are different from traditional printing. However, if we can break the traditional thinking and management mode on the basis of traditional printing experience, use scientific methods to think and open up the market potential, we can certainly carry out a new field with traditional printing.
Digital printing expands the scope of printing business, the sample book of the publishing house, the collectible book of academic periodicals, the professional textbook, the collection of fine literature, the individualized album and album, the real estate recommendation album, the catalogue of industrial product atlas, the car model album, the sexual package, the sticker trademark and so on. A business that can be printed by word printing. The management concept of digital printing is the core of product innovation, marketing oriented and diversified operation mode, not only the selection of talents, the full play of talents in different places, so as to create more lucrative profits for the enterprises.
The management of digital printing should take the "5S" field management method as the core, the implementation of fine production management model, the establishment of network, information and data management system, to improve the overall quality of the staff.
Due to the subdivision of the printing market and the gradual shrinking of the paper media reading materials, small volume and high quality printed products have become the mainstream of the future publication market. The traditional printing mode of production and management will eventually be fused and replaced by the fine and flexible mode of digital printing and operation. Traditional printing will take "Phoenix Nirvana" in digital follow-up and get new development opportunities.
