The rapid development of computer technology and the extensive expansion of application fields have prompted various industries to develop to digital control and data management and network communication. The book publishing and printing industry is developing from the long version of general printing to the medium and short version of high-grade color printing. Market share of on-demand printing and personalized variable data printing has been greatly improved. Traditional printing will complement each other with digital printing. Digital printing will bring traditional printing into a new platform and promote the development of traditional printing to a scientific and reasonable direction.
In the early 1990s, digital printing equipment was born. Digital printing technology is the technology of converting digital printing information into all kinds of printed products through digital process and printing output equipment. It saves the steps of color separation, block printing, film production, plate making, sun sun, test and so on. At present, the manufacturers that provide the complete digital printing solutions are mainly HP, Kodak, Xerox, Oce, Konica Minolta, Canon and so on. After more than ten years of development, the technical research of digital printing equipment itself has been more mature. Now the attention of the industry has turned to the research of digital printing process.
Domestic digital printing enterprises are developed on the basis of digital printing and copying, such as Jilin Dongguang, Shanghai banner and so on are engaged in digital printing for many years. They have a short print market information and a customer base. With the customers' demanding of printing quality and printing cycle, and the increasing number of printing, print copy is not enough to meet the needs of customers, but the traditional printing equipment is difficult to handle short version. Therefore, these enterprises began to introduce digital printing equipment to meet the needs of customers. The market orientation of digital printing is between the traditional and digital printing, the middle and the short version, the high-grade printing market and the personalized variable data printing market.
The rapid development of digital printing has also aroused the attention and follow-up of traditional printing enterprises. Based on the completion of traditional printing expansion, the Beijing yatchang group has quickly and decisively invested digital printing equipment, established digital printing bases in Shanghai Zhangjiang Industrial Park, Beijing Hualian, Shanghai boundary dragon and Qi Liang Haide. People's daily, China business and other large printing enterprises are also eager to set up a digital printing industry department to wave digital printing.
From the point of view of equipment, the input of digital printing equipment is still high, about 2 million to 5 million yuan, and the cost of electronic ink and color powder is also expensive, the replacement and maintenance cost of electronic sprinkler and laser scanning device, electrostatic photosensitive drum and other hardware is also very expensive. Therefore, from the short and medium term printing market and digital printing technology, digital printing projects belong to medium and long-term projects. If combined with traditional printing can effectively shorten the input output cycle, it will take at least 3 years to recover the cost of investment.
1. digital printing demands higher and more comprehensive talents.
There are similarities and differences between digital printing and traditional printing. The core of digital printing is the need for powerful digital information processing software and production control software to complete the rapid processing of information. Therefore, its demand for talent structure is higher than that of traditional printing. The operator of the digital printing equipment should also be familiar with the software such as Photoshop, IIIustrator, PageMaker, InDesign, Fang Zheng Fei, Fang Zheng fluent, and also have a more thorough understanding of the way of post printing. With the expansion of business, they even need to know the knowledge of trademarks and packaging, and basically belong to the typical compound talents. At present, this kind of talent is very scarce and rare. It is not easy to train such talents. There are no current textbooks, teachers and practice bases for the electronic publishing and computer art major and printing major of each university. The training of compound high-quality talents is one of the bottlenecks in the development of digital printing, and it takes a certain time and environment to break through.
2. digital printing requires the use of more scientific business philosophy and management mode to develop a broader market.
The management concept and management mode of digital printing are different from traditional printing. However, if we can break the traditional thinking and management mode on the basis of traditional printing experience, use scientific methods to think and open up the market potential, we can certainly carry out a new field with traditional printing.
Digital printing expands the scope of printing business, the sample book of the publishing house, the collectible book of academic periodicals, the professional textbook, the collection of fine literature, the individualized album and album, the real estate recommendation album, the catalogue of industrial product atlas, the car model album, the sexual package, the sticker trademark and so on. A business that can be printed by word printing. The management concept of digital printing is the core of product innovation, marketing oriented and diversified operation mode, not only the selection of talents, the full play of talents in different places, so as to create more lucrative profits for the enterprises.
The management of digital printing should take the "5S" field management method as the core, the implementation of fine production management model, the establishment of network, information and data management system, to improve the overall quality of the staff.
Due to the subdivision of the printing market and the gradual shrinking of the paper media reading materials, small volume and high quality printed products have become the mainstream of the future publication market. The traditional printing mode of production and management will eventually be fused and replaced by the fine and flexible mode of digital printing and operation. Traditional printing will take "Phoenix Nirvana" in digital follow-up and get new development opportunities.
